Failure factors of AI projects: results from expert interviews


  • Dennis Schlegel Reutlingen University
  • Kajetan Schuler EXXETA AG
  • Jens Westenberger Reutlingen University



AI, artificial intelligence, machine learning, ML, failure, success


In the last few years, business firms have substantially invested into the artificial intelligence (AI) technology. However, according to several studies, a significant percentage of AI projects fail or do not deliver business value. Due to the specific characteristics of AI projects, the existing body of knowledge about success and failure of information systems (IS) projects in general may not be transferrable to the context of AI. Therefore, the objective of our research has been to identify factors that can lead to AI project failure. Based on interviews with AI experts, this article identifies and discusses 12 factors that can lead to project failure. The factors can be further classified into five categories: unrealistic expectations, use case related issues, organizational constraints, lack of key resources, and technological issues. This research contributes to knowledge by providing new empirical data and synthesizing the results with related findings from prior studies. Our results have important managerial implications for firms that aim to adopt AI by helping the organizations to anticipate and actively manage risks in order to increase the chances of project success.




How to Cite

Schlegel, D., Schuler, K., & Westenberger, J. (2023). Failure factors of AI projects: results from expert interviews. International Journal of Information Systems and Project Management, 11(3), 25–40.