O novo regulamento dos mercados digitais: estarão as Big Techs na lista negra da União Europeia?

Abstract

In the current plan, we are witnessing a true attempt at a revolution in the digital market. The European Union, after decades without rigorous legislation in this area, has launched the Digital Markets Act, aiming to create measures that promote a market where what is considered illegal offline is also illegal online. This commitment aims to establish the much-anticipated legislation capable of providing clarity and security to the market, which are fundamental values for achieving equity among the involved parties.

Based on the ideal of a transparent, competitive, and fair market, this regulation imposes rules on Big Tech companies that meet the necessary requirements to be considered “gatekeepers”.

Therefore, with this article, we aim to address how these measures might influence digital commerce and the impact they may have on the dynamics and functioning of all companies, especially the Big Tech companies, which are the primary targets of these rules. We also aim to evaluate whether these measures are proportional and adequate to achieve their primary objective.